Contemporary Spirituality and Marketing - MUCE Mahidol

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MUIC002

Contemporary Spirituality and Marketing

Dr.Chompunuch Pongjit, Dr.Ruchi Agarwal

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MUIC Connect

Details ของคอร์ส Contemporary Spirituality and Marketing
Instructor

Enrollment: MUIC002 Contemporary Spirituality and Marketing

About Course

A pioneer course aiming to integrate the knowledge from two different disciplines: Religions and Marketing. The course will take you on a real life journey exploring spirituality, superstitions, superstitious beliefs, their evolution and their use in marketing and branding.

Objectives

To understand spirituality
To understand the importance of everyday spirituality
To understand the role of superstitions in consumer behavior
To understand the use of spirituality in marketing and branding

Target Group

Those who want to learn about spirituality and marketing in the modern world.
Social scientist who want to gain knowledge about the impact spirituality has over other disciplines
Business people who want to learn about how spirituality is applied in branding and marketing.

Period

Total online learning hours 12 hrs.
Self-paced
Every academic year

Evaluation

The results are measured and assessed through the post-test of 100 points. Students must score a total score of 70% or more to be able to obtain the Certificate.

Category

MUIC Connect Entrepreneurial Literacy Preparation for future skill

2 Main Topics

Learning Record

Dr.Chompunuch Pongjit

Business Administration Division

Dr.Ruchi Agarwal

Social Science Division

Includes

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Free

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Status

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